Selección de artículos de revistas de Marketing, Dirección de Negocios, Comercio Exterior. Solicite a Consulte al Bibliotecari@ los textos completos
Comercio exterior
Foreign Trade Review vol. 55 issue 3 (2020) Acceso a sumarios
Kumar, Chandan; Bharti Nalin
Post-SAFTA NTMs for Agricultural Trade: What Revealed from India–South Asia Approach
En: Foreign Trade Review 2020, pp. 1-19
Recuperado de: https://journals.sagepub.com/doi/pdf/10.1177/0015732520961309
Asongu, Simplice A.; Nnanna, Joseph
Financial Crisis, Globalization and Development in Afric
En: Foreign Trade Review 2020, pp. 1-16
Recuperado de: https://journals.sagepub.com/doi/full/10.1177/0015732520961313
Das, Subhasish; Biswas, Amit K.
Trade Mis-Invoicing Between India & USA: An Empirical Exercise
En: Foreign Trade Review 2020, pp. 1-24
Recuperado de: https://journals.sagepub.com/doi/full/10.1177/0015732520961344
Kar, Ashutosh; Datta, Pratyay Ranjan
Logistics Cost Dynamics in International Business: A Causal Approach
En: Foreign Trade Review 2020, pp. 1-18
Recuperado de: https://journals.sagepub.com/doi/full/10.1177/0015732520947861
Pushpesh Pant; Vishal, Hari; Sarmah, S. P.
Does Disruptive Event Affect Supply Base Size: Evidence from an Emerging Economy
En: Foreign Trade Review 2020, pp. 1-15
Recuperado de: https://journals.sagepub.com/doi/full/10.1177/0015732520947903
Dirección de negocios
Business Horizons Sep.-Oct. 2020 vol. 63 (5) Acceso a sumarios
Special edition: Women in marketing
Robson, Karen; Beninger,Stefanie
Confronting the challenges women face as customers and as marketers
En: Business Horizons Sep.-Oct., 2020 vol. 63, Issue 5, pp. 595-680
Recuperado de: https://doi.org/10.1016/j.bushor.2020.04.006
Crittenden, Victoria L.; Crittenden, William F.; Ajjan, Haya
Women in sales in developing countries: The value of technology for social impact
En:Business Horizons Sep.-Oct., 2020 vol. 63, Issue 5, pp. 619-626
Recuperado de: https://doi.org/10.1016/j.bushor.2020.04.005
Wilson, J. Holton; Dingus, Rebecca; Hoyle, Jeffrey
Women count: Perceptions of forecasting in sales
En: Business Horizons Sep.-Oct., 2020 vol. 63, Issue 5, pp. 637-646
Recuperado de: https://doi.org/10.1016/j.bushor.2020.06.00
Cummings, Krista Hill; Seitchik, Allison E.
The differential treatment of women during service recovery: How perceived social power affects consumers’ postfailure compensation
En: Business Horizons Sep.-Oct., 2020 vol. 63, Issue 5, pp. 647-658
Recuperado de: https://doi.org/10.1016/j.bushor.2020.06.002
Khalil, Ali; Dhanesh, Ganga S.
Gender stereotypes in television advertising in the Middle East: Time for marketers and advertisers to step up
En: Business Horizons Sep.-Oct., 2020 vol. 63, Issue 5, pp. 671-679
Recuperado de: https://doi.org/10.1016/j.bushor.2020.05.004
Marketing
Expert Journal of Marketing Vol 8 issue 2 (2020)Acceso a texto completo
Morikawa; Miyuki
Not Reviewing the Movie but Reviewing Other Reviews: Effective Online Movie Reviews in Japan, a Country with High Uncertainty-Avoidance Behavior
En: Expert Journal of Marketing Vol 8 issue 2 (2020) pp. 99- 108
Recuperado de: Sprint Investify
Tlapana, Tshepo
Customer service at independent retail food chains in Kwazulu-Natal
En: Expert Journal of Marketing Vol 8 issue 2 (2020) pp 88-98
Expert Journal of Marketing vol 8 issue 1 (2020) Acceso a texto completo
Benabdelouahed, Redoune; Dakouan, Chouaib
The Use of Artificial Intelligence in Social Media: Opportunities and Perspectives
En: Expert Journal of Marketing Vol 8 issue 1 (2020) pp. 82-87
Menoe, Dithebe; Barnard, Brian
Online shopping motivation, loyalty and process
En: Expert Journal of Marketing Vol 8 issue 1 (2020) pp.48-72
Bytyci, Shaip
Influence of colors as key element in consumer marketing
En: Expert Journal of Marketing Vol 8 issue 1 (2020) pp. 41-47
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