Artículos de revistas de Comunicación Social, Relaciones Públicas, Diseño y Publicidad Solicite a Consulte al Bibliotecari@ los textos completos
Comunicación Social
ICONO 14,vol. 18, no. 2 | 2º semestre Julio-Diciembre
Pérez Escoda, Ana; García Ruiz, Rosa
Comunicación y Educación en un mundo digital y conectado
Communication and Education in a digital connected world
En: ICONO 14, vol. 18, no. 2 | 2º semestre (jul.-dic.), pp. 1-15
Recuperado de: https://icono14.net/ojs/index.php/icono14/article/view/1580
Alonso López, Nadia; Terol Bolinches, Raúl
Alfabetización transmedia y redes sociales: Instagram como herramienta docente en el aula universitaria
Transmedia literacy and social networks: Instagram as a teaching tool in the university classroom
En: ICONO 14, vol. 18, no. 2 | 2º semestre (jul.-dic.), pp. 138-161
Recuperado de: https://icono14.net/ojs/index.php/icono14/article/view/1518
Online Social Networks and Media Vol 19 September 2020
Alsafari, Safa; Sadaoui, Samira; Mouhoub, Malek
Hate and offensive speech detection on Arabic social media
En: Online Social Networks and Media Vol 19 September 2020
Recuperado de: Elseiver
Zhang, Canyou; Clough, Paul D.
Investigating clickbait in Chinese social media: A study of WeChat
Relaciones Públicas
Public Relations Review. Vol. 46, Issue 5, 2020
Ngondo, Prisca S.; Klyueva, Anna
Exploratory Study of Public Relations Roles in Zimbabwe
En: Public Relations Review. Vol. 46, Issue 5, 2020
Recuperado de: https://doi.org/10.1016/j.pubrev.2020.101961
Meganck, Shana; Smith, Joshua; Guidry, Jeanine P. D.
The skills required for entry-level public relations: An analysis of skills required in 1,000 PR job ads
Recuperado de: https://doi.org/10.1016/j.pubrev.2020.101973
Public Relations Inquiry Vol 9 issue1 January 2020
Benton, Bond; Peterka-Benton, Daniela
Hating in plain sight: The hatejacking of brands by extremist groups
En: Public Relations Inquiry Vol 9 issue1 January 2020 pp.3402-3413
Recuperado de: Sage Journals
Lock, Irina; Ludolph, Ramona
Organizational propaganda on the Internet: A systematic review
En: Public Relations Inquiry Vol 9 issue1 January 2020 pp 103-127
Recuperado de: Sage Journal
Diseño
i + Diseño
Vadillo Rodríguez, Marisa
La revolución del objeto cotidiano: creación, formas, espíritu y superficie a través de sus estudiantes femeninas
En: i + Diseño vol. 14, dic. (2019), pp. 26-41
Recuperado de: https://revistas.uma.es/index.php/idiseno/article/view/7066
Gil, Emilio
Diseñar con las manos. La relación entre el collage y el diseño gráfico
En: i + Diseño vol. 14, dic. (2019), pp. 201-224
Recuperado de: https://revistas.uma.es/index.php/idiseno/article/view/7103
ü IEEE Transactions on Visualization and Computer Graphics vol 26 issue 12 Dec 2020
Marquardt, Alexander; Trepkowski, Christina; Eibich, Tom David; Maiero, Jens; Kruijiff, Ernst; Schoning; Johannes
Comparing Non-Visual and Visual Guidance Methods for Narrow Field of View Augmented Reality Displays
En: IEEE Transactions on visualization and computer graphics, Vol. 26, No. 12, december 2020 pp. 3389-3401
Recuperado de: IEEE Xplore
Yu, Difeng; Zhou, Qiushi; Newn, Joshua; Dingler, Tilman; Velloso, Eduardo; Goncalves, Jorge
Fully-Occluded Target Selection in Virtual Reality
En: IEEE Transactions on visualization and computer graphics, Vol. 26, No. 12, december 2020 pp. 3402-3413
Periodismo
ü Journalism & Mass Communication Quarterly; December 2020, vol. 97 Issue 4
Lee, Hyunmin; Jahng, Mi Rosie
The Role of Storytelling in Crisis Communication: A Test of Crisis Severity, Crisis Responsibility, and Organizational Trust.
En: Journalism & Mass CommunicationQuarterly , December 2020, Vol. 97 Issue 4, pp. 981-1002
Recuperado de: https://doi.org/10.1177/1077699020923607
Li, Cong; Hong, Cheng; Chen, Zifei Fay
Effects of Uniqueness, News Valence, and Liking on Personalization of Company News.
En: Journalism & Mass Communication Quarterly , December 2020, Vol. 97 Issue 4, pp. 890-912
Recuperado de: https://doi.org/10.1177/1077699020923604
Journalism vol 21 issue 10 october 2020
Weedon, Gavin, Wilson, Brian
Textbook journalism? Objectivity, education and the professionalization of sports reporting
En Journalism vol 21 issue 10 october 2020 pp. 1375-1400
Recuperado de Sage Journals
McEnnis, Simon
Toy department within the toy department? Online sports journalists and professional legitimacy
En Journalism vol 21 issue 10 october 2020 pp 1415-1431
Publicidad
Journal of Business Research, vol. 120 Nov. 2020 (Acceso a abstracts)
Tran, Trang P.; Lin, Chien-Wei; Baalbaki, Sally; Guzmán, Francisco
How personalized advertising affects equity of brands advertised on Facebook? A mediation mechanism
En: Journal of Business Research, vol. 120, nov. pp. 1-15 2020
Recuperado de: https://doi.org/10.1016/j.jbusres.2020.06.027
Fanny Fong Yee Chan
Prior disclosure of product placement: The more explicit the disclosure, the better the brand recall and brand attitude
En: Journal of Business Research, vol. 120, nov. pp.31-41
Recuperado de: https://doi.org/10.1016/j.jbusres.2020.07.028
Australasian Marketing Journal (AMJ) v. 28 n. 4 (Nov 2020)
Bloxsome, Ellen; Brown Mark; Nigel Pope, Christopher Joseph
Stigma association type and sponsor corporate image: Exploring the negative off-field behaviour of sportspeople
En: Australasian Marketing Journal (AMJ) vol 28 issue 4 (November 2020) pp. 136-144
Recuperado de: ScienceDirect
Shams, Rahil, Brown, Mark: Alpert, Frank
A model and empirical test of evolving consumer perceived brand innovativeness and its two-way relationship with consumer perceived product innovativeness
En: Australasian Marketing Journal (AMJ) vol 28 issue 4 (November 2020) pp. 171-18
« Volver atras
Powered by Help Desk Software HESK, brought to you by SysAid
Cargando sugerencias para base de conocimiento (KB)