Alerta revistas científicas nov. 2020 Cs. Empresariales

Selección de artículos de revistas de Marketing, Dirección de Negocios, Comercio Exterior. Solicite a Consulte al Bibliotecari@ los textos completos

Dirección de Negocios

 Business Horizons November–December 2020, vol. 63(6)

Bennett, Nathan

Readying millennials for the C-suite: A key to future organizational performance

En: Business Horizons Sep.-Oct., 2020 vol. 63, Issue 6, pp. 683-691

Recuperado de: https://doi.org/10.1016/j.bushor.2020.02.005

Bacq, Sophie; Geoghegan, Will; Josefy, Matthew; Stevenson, Regan; Williams, Trenton A.

The COVID-19 Virtual Idea Blitz: Marshaling social entrepreneurship to rapidly respond to urgent grand challenges

En: Business Horizons Sep.-Oct., 2020 vol. 63, Issue 6, pp. 705-723

Recuperado de: https://doi.org/10.1016/j.bushor.2020.05.002

Parmar, Rashik; Leiponen, Aija; Thomas, Llewellyn D. W.

Building an organizational digital twin

En: Business Horizons Sep.-Oct., 2020 vol. 63, Issue 6, pp. 725-736

Recuperado de: https://doi.org/10.1016/j.bushor.2020.08.001

Yi, Yaqun; Wang, Yunhui; Shu, Chengli

Business model innovations in China: A focus on value propositions

En: Business Horizons Sep.-Oct., 2020 vol. 63, Issue 6, pp. 787-799

Recuperado de: https://doi.org/10.1016/j.bushor.2020.07.002

Saarikko, Ted; Westergren, Ulrika H.; Blomquist, Tomas

Digital transformation: Five recommendations for the digitally conscious firm

En: Business Horizons Sep.-Oct., 2020 vol. 63, Issue 6, pp. 825-839

Recuperado de: https://doi.org/10.1016/j.bushor.2020.07.005

Marketing

International Journal of Marketing Studies vol 12 nº 3 (2020)

Frau, Moreno; Moi Ludovica; Cabiddu Francesca

Outside-in, Inside-out, and Blended Marketing Strategy Approach: A Longitudinal Case Study

En: International Journal  of Marketing Studies  vol 12 nº 3 (2020)

Recuperado de: ScienceDirect

Neubert, Michael

Pricing Decisions of FinTech Firms

En: International Journal  of Marketing Studies  vol 12 nº 3 (2020)

Recuperado de: ScienceDirect

Ahmed Zebal, Mostaque; Zebal, Anushe

Success Factors of Local Retail Apparel Clothing Brands in a Southeast Asian Market

En: International Journal  of Marketing Studies  vol 12 nº 3 (2020)

Recuperado de: ScienceDirect

Chen, Chen

The Influence of Smart Tourism on Tourist Experience Toward Travel Intention and Satisfaction: Evidence from China

En: International Journal  of Marketing Studies  vol 12 nº 3 (2020)

Recuperado de: ScienceDirect

Donnellan, John; McDonald, Melanie; Edmondson, Michael

Impact of Social Media on Consumer Buying Patterns

En: International Journal  of Marketing Studies  vol 12 nº 3 (2020)

Recuperado de: ScienceDirect

Comercio Exterior

Foreign Trade Review Vol 55 issue 4 November 2020

Yeo, Alassane D.; Deng Aimin; Nadiedjoa, Todine Y.

The Effect of Infrastructure and Logistics Performance on Economic Performance: The Mediation Role of International Trade

En: Foreign Trade Review Vol 55 issue 4 November 2020 pp. 460-465

Recuperado de: Sage Journals

Chakrabartty, Satyendra Nath

Logistics Performance Index: Methodological Issues

En: Foreign Trade Review Vol 55 issue 4 November 2020 pp 466-477

Recuperado de: Sage Journals

Kar, Ashutosh; Ranjan Datta, Pratyay

Logistics Cost Dynamics in International Business: A Causal Approach

En: Foreign Trade Review Vol 55 issue 4 November 2020 pp. 478-495

Recuperado de: Sage Journals

Pant, Pushpesh; Vishal, Hari; Sarmah, S. P.

Does Disruptive Event Affect Supply Base Size: Evidence from an Emerging Economy

En: Foreign Trade Review Vol 55 issue 4 November 2020 pp. 496-510

Recuperado de: Sage Journals

Sinha, Deepankar; Bagodi, Virupaxi; Dey, Debasri

The Supply Chain Disruption Framework Post COVID-19: A System Dynamics Model

En: Foreign Trade Review Vol 55 issue 4 November 2020 pp. 511-534

Recuperado de: Sage Journals