Selección de artículos de revistas de Marketing, Dirección de Negocios, Comercio Exterior. Solicite a Consulte al Bibliotecari@lostextos completos
Marketing
Lee, Bomi; Chils
Building Consumer Trust in Cosmetic Advertisements: The Effect of Model Ethnicity and Brand Origin
En: International Journal of Marketing Studies, Vol. 13, No. 2 (2021) pp. 12-19
Recuperado de:http://www.ccsenet.org/journal/index.php/ijms/article/view/0/45267
Recuperado de: http://www.ccsenet.org/journal/index.php/ijms/article/view/0/45269
Laisak, Adler Hilary; Rosli, Anita; Sa’adi, Nurzalikha
The Effect of Service Quality on Customers’ Satisfaction of Inter-District Public Bus Companies in the Central Region of Sarawak, Malaysia
En: International Journal of Marketing Studies, Vol. 13, No. 2 (2021), pp. 53-67
Recuperado de:http://www.ccsenet.org/journal/index.php/ijms/article/view/0/45341
Defede, Noelle: Magdaraog; Chiragbhai Thakkar, Sakshi; Bizel, Gulhan
Understanding How Social Media Is Influencing the Way People Communicate: Verbally and Written
En: International Journal of Marketing Studies, Vol. 13, No. 2 (2021) pp. 1-11
Recuperado de:http://www.ccsenet.org/journal/index.php/ijms/article/view/0/45000
Francisco, Evalina; Fardos, Nadira; Bhatt, Aakash; Bizel; Gulhan
Impact of the COVID-19 Pandemic on Instagram and Influencer Marketing
En:International Journal of Marketing Studies, Vol. 13, No. 2 (2021) pp. 20-35
Recuperado de: http://www.ccsenet.org/journal/index.php/ijms/article/view/0/45000
International Journal of Research in Marketing vol. 38, issue 2, june 2021 (Acceso a abstract)
Shankar, Venkatesh;
Omnichannel marketing: Are cross-channel effects symmetric?
En: International Journal of Research in Marketing, vol. 38, issue 2, june 2021, pp. 290-310
Recuperado de: https://doi.org/10.1016/j.ijresmar.2020.09.001
Maier, Erik; Wieringa, Jaap
Acquiring customers through online marketplaces? The effect of marketplace sales on sales in a retailer's own channels
En: International Journal of Research in Marketing, vol. 38, issue 2, june 2021, pp. 311-328
Recuperado de: https://doi.org/10.1016/j.ijresmar.2020.09.007
Moon, Sangkil; Kim-Moon- Yong; Iacobucci, Dawn
Content analysis of fake consumer reviews by survey-based text categorization
En: International Journal of Research in Marketing, vol. 38, issue 2, june 2021, pp. 343-364
Recuperado de: https://doi.org/10.1016/j.ijresmar.2020.08.001
Dixon, Darcie; Mikolon, Sven
Cents of self: How and when self-signals influence consumer value derived from choices of green products
En: International Journal of Research in Marketing, vol. 38, issue 2, june 2021, pp. 265-386
Recuperado de: https://doi.org/10.1016/j.ijresmar.2020.08.002
Kumar, Vikas; Ramachandran, Divya
Developing firms' growth approaches as a multidimensional decision to enhance key stakeholders' wellbeing
En: International Journal of Research in Marketing, vol. 38, issue 2, june 2021, pp. 402-424
Recuperado de: https://doi.org/10.1016/j.ijresmar.2020.09.004
Comercio Exterior
Foreign Trade Review, Volume 56 Issue 2, May 2021
(Acceso a sumarios)
Taguchi, Hiroyuki; Mon Soe, Thet
Myanmar’s Manufacturing Exports After the Lifting of Economic Sanctions
En: Foreign Trade Review Volume 56 Issue 2, May 2021 pp. 147-164
Recuperado de: Sage Premier
Eshetu, Fassil; Goshu, Deyge
Determinants of Ethiopian Coffee Exports to Its Major Trade Partners: A Dynamic Gravity Model Approac
En: Foreign Trade Review Volume 56 Issue 2, May 2021 pp. 185-196
Kathuria, Khyati; Kumar, Nand
An Empirical Investigation of the Disaggregated Import Demand Function: Non-linear ARDL Framework
En: Foreign Trade Review Volume 56 Issue 2, May 2021 pp. 197-205
Ahmad Sheikh, Mehraj; Ahmad Malik, Mushtaq
The Nexus of Trade Openness, Institutions and Economic Growth: An Empirical Investigation of BRICS Countries
En: Foreign Trade Review Volume 56 Issue 2, May 2021 pp. 206-215
Sibanda, Omphemetse S.
The Advent of the African Continental Free Trade Agreement as a Tool for Development
En: Foreign Trade Review Volume 56 Issue 2, May 2021 pp. 216-224
International Journal of Trade, Economics and Finance
vol. 12, no. 2, april 2021 (Acceso a texto completo)
Norhuda Salim, Mohd Nizam Ab Rahman, and Dzuraidah Abd. Wahab
The Influence of Proactive Capabilities and Knowledge-Based Dynamic Capabilities on the Competitive Advantage of Manufacturing Firms
En: International Journal of Trade, Economics and Finance ,vol. 12, no. 2, april 2021, pp.46-47
Recuperado de: http://www.ijtef.org/index.php?m=content&c=index&a=show&catid=113&id=1063
Ibrahim, Nurhani Aba; Putit, Lennora
Effects of Wages and Global Financial Crisis on Labour Productivity - Does Size Matters?
En: International Journal of Trade, Economics and Finance, vol. 12, no. 2, april 2021, pp. 76-79
Recuperado de: http://www.ijtef.org/index.php?m=content&c=index&a=show&catid=114&id=1070
Ti, Haowei; Hu,Zhiyun; Bian, Gang
Comparison between Sino-US Trade War and the Opium War of the Qing Dynasty
En: International Journal of Trade, Economics and Finance, vol. 12, no. 2, april 2021, pp. 58-61
Recuperado de: http://www.ijtef.org/index.php?m=content&c=index&a=show&catid=113&id=1067
Dirección de Negocios
Dimensión Empresarial, vol.18 no.2 Barranquilla abr./jun. 2020 (Acceso a Texto Completo)
Araya Castillo, Luis; Mendoza, Xavier
Proceso de internacionalización de empresas españolas del sector servicio.
En: Dimensión Empresarial vol.18 no.2 Barranquilla abr./jun. 2020 pp. 8-34
Recuperado de: http://www.scielo.org.co/scielo.php?script=sci_arttext&pid=S1692-85632020000200008&lng=pt&nrm=iso&tlng=en
Prada, Ricardo
Actitud emprendedora y éxito empresarial. Sector de autopartes colombiano.
En: Dimensión Empresarial vol.18 no.2 Barranquilla abr./jun. 2020 pp. 35-53
Recuperado de: http://www.scielo.org.co/scielo.php?script=sci_arttext&pid=S1692-85632020000200035&lng=pt&nrm=iso&tlng=en
Fontalvo Herrera, Tomás José; de la Hoz, Enrique; de la Hoz, Efraín
Análisis de eficiencia de sector inmobiliario
En: Dimensión Empresarial vol.18 no.2 Barranquilla abr./jun. 2020
Recuperado de: http://www.scielo.org.co/scielo.php?script=sci_arttext&pid=S1692-85632020000200054&lng=pt&nrm=iso&tlng=es
Ramírez-Gañan, Andrea Estafanía; Orozco-Quintero, Daniela; Garzón-Castrillón, Manuel Alfonso
Gestión de la felicidad, bienestar subjetivo y la satisfacción laboral.
En: Dimensión Empresarial vol.18 no.2 Barranquilla abr./jun. 2020 pp 118-38
Recuperado de: http://www.scielo.org.co/scielo.php?script=sci_arttext&pid=S1692-85632020000200118&lng=pt&nrm=iso&tlng=es
Rivera Rodríguez, Hugo Alberto; González Rodríguez, Wilson Omar
Gente, cambio e innovación: condiciones para la perdurabilidad empresarial.
En: Dimensión Empresarial vol.18 no.2 Barranquilla abr./jun. 2020 pp 95-117
Recuperado de: http://www.scielo.org.co/scielo.php?script=sci_abstract&pid=S1692-85632020000200095&lng=pt&nrm=iso&tlng=es
Business Horizons. vol 64, Issue 4, July–August 2021
(Acceso a abstract)
Brunzel, Johannes
Making use of quantitative content analysis: Insights from academia and business practice
En: Business Horizons Vol. 64, Issue 4, jul. ago. 2021, pp. 453-464
Recuperado de: https://doi.org/10.1016/j.bushor.2021.02.010
Gottfredson, Ryan K.; Reina, Christopher S.
Illuminating the foundational role that mindsets should play in leadership development
En: Business Horizons Vol. 64, Issue 4, jul. agos. 2021, pp. 439-451
Recuperado de: https://doi.org/10.1016/j.bushor.2021.02.009
Watson, Graeme J.; Desouza, Kevin C.; Ribiere, Vincent M.; Lindič, Jaka
Will AI ever sit at the C-suite table? The future of senior leadership
En: Business Horizons Vol. 64, Issue 4, jul. agos. 2021, pp. 465-474
Recuperado de: https://doi.org/10.1016/j.bushor.2021.02.011
McGrath, lucie Klarsfeld; Kayser, Oliver; Dalsace, Frédéric
Mindset drives success: Selling beneficial products at the base of the pyramid
En: Business Horizons Vol. 64, Issue 4, jul. agos. 2021, pp. 475-487
Recuperado de: https://doi.org/10.1016/j.bushor.2021.02.012
Gabrielova, Karina; Buchko, Aaron A.
Here comes Generation Z: Millennials as managers
En: Business Horizons Vol. 64, Issue 4, jul. agos. 2021, pp. 489-499
Recuperado de: https://doi.org/10.1016/j.bushor.2021.02.013
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