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Marketing

Caderno Profissional de Marketing UNIMEP Vol 9 nº1 (2021) (Acceso a texto completo)

Abbas, Syed Ali

Brand Loyalty Matrix for Higher Education Institutions (HEIs)

En: Caderno Profissional de Marketing UNIMEP Vol 9 nº1 (2021) pp. 1-30

Recuperado de: Directory of Open Access Journals

Garcia Camargo,Carla;  Alzemar, Josè Delfino; Goulart da Silva, Jussara

LUZ, CÂMERA, AÇÃO... O COMPARTILHAMENTO DE VÍDEOS MUSICAIS VIRAIS

En: Caderno Profissional de Marketing UNIMEP Vol 9 nº1 (2021) pp 31-52

Recuperado de: Directory of Open Access Journals

Murillo Oviedo, Ana Beatriz; Silva Singh, Ananda; Fagundes, André

O EFEITO DO ENDOSSO DE UMA CELEBRIDADE DO RAMO ESPORTIVO

En: Caderno Profissional de Marketing UNIMEP Vol 9 nº1 (2021) pp 51-69

Recuperado de: Directory of Open Access Journals

Najdzion, Thais; Santos,Aine Regina; Melquíades de Sousa, Cecilia

Imagem Corporativa nas Redes Sociais: um estudo em organizações públicas de Santa Catarina

En: Caderno Profissional de Marketing UNIMEP Vol 9 nº1 (2021) pp 70-89

Recuperado de: Directory of Open Access Journals

Toledo Martinho, Lelila; Grubits de Paula Pessôa, Luis Alexandre

A Evolução Conceitual das Comunidades de Marca nos Estudos de Marketing

En: Caderno Profissional de Marketing UNIMEP Vol 9 nº1 (2021) pp. 105-127

Recuperado de: Directory of Open Access Journals

Spanish Journal of Marketing-ESIC, vol. 24, no 3

(Acceso a texto completo)

Mubushar, Muhammad; Bt Jaafar, Norizan; Ab Rahim, Rossazana

The influence of corporate social responsibility activities on customer value co-creation: the mediating role of relationship marketing orientation

En: Spanish journal of marketing-Esic. Año 2020, vol.24, no3, pp. 309-330

Recuperado de: https://dialnet.unirioja.es/servlet/articulo?codigo=7834256

Godinho Bilro, Ricardo; Correia Loureiro, Sandra María

Department of Administration and Business Economics and IME, University of SalamancaEn: Spanish journal of marketing-Esic. Año 2020, vol.24, no3, pp. 283-30

Recuperado de: https://dialnet.unirioja.es/servlet/articulo?codigo=7834256

Valdéz Cervantes, Alfonso; Franco Ana

Retailing technology doconsumers care?

En: Spanish journal of marketing-Esic. Año 2020, vol.24, no3, pp. 355-375

Recuperado de: https://dialnet.unirioja.es/servlet/articulo?codigo=7834259

Abdelwahab, Dalia; Jiménez, Nadia; San Martín, Sonia; Prodanova, Jana

Between love and boycott a story of dual origin brands

En: Spanish journal of marketing-Esic. Año 2020, vol.24, no3, pp. 377-402

Recuperado de: https://dialnet.unirioja.es/servlet/articulo?codigo=7834260

Hernández Mogollón, José Manuel; Di Clemente, Elide; Campón Cerro, Ana María

Culinary travel experiences, quality of life and loyalty

En: Spanish journal of marketing-Esic. Año 2020, vol.24, no3, pp. 425-446

Recuperado de: https://dialnet.unirioja.es/servlet/articulo?codigo=7834262

Comercio Exterior

Comercio Exterior Bancomext no. 26, abr. Jun (2021)

(revista de divulgación. Acceso a texto completo)

 Máynez Gil, Guillermo

Cadenas globales de valor: una odisea hacia el comercio electrónico

En: Comercio Exterior Bancomext, no. 26. Abr. Jun. 2021, pp. 15-18

Recuperado de: http://www.revistacomercioexterior.com/sumario.php?id=31

Rodrik, Dani

El esperado retorno de la política industrial

En: Comercio Exterior Bancomext, no. 26. Abr. Jun. 2021, pp. 19-20

Recuperado de: http://www.revistacomercioexterior.com/sumario.php?id=31

Hausmann, Ricardo

¿Cuál es la relevancia de las exportaciones?

En: Comercio Exterior Bancomext, no. 26. Abr. Jun. 2021, pp. 26-27

Recuperado de: http://www.revistacomercioexterior.com/sumario.php?id=31

Micheli, Jordy; Carrillo, Jorge

La política industrial ante el nuevo paradigma tecnológico de la industria automotriz

En: Comercio Exterior Bancomext, no. 26. Abr. Jun. 2021, pp. 32-36

Recuperado de: http://www.revistacomercioexterior.com/sumario.php?id=31

Guerrero Arellano, César

Farmacéutica en México: demasiado importante para prescindir de una política industrial

En: Comercio Exterior Bancomext, no. 26. Abr. Jun. 2021, pp. 59-64

Recuperado de:http://www.revistacomercioexterior.com/sumario.php?id=31

Foreign Trade Review Vol 55  Issue 4  (Acceso a sumarios)

Sinha, Deepankar

‘Efficiency and Performance of Global Supply Chain: Theory and Evidence’

En: Foreign Trade Review Vol 55  Issue 4 nov 2020 pp. 447-449

Recuperado de: Sage Premier

Chakrabartty, Satyendra Nath

Logistics Performance Index: Methodological Issues

En: Foreign Trade Review Vol 55  Issue 4 nov 2020 pp. 466-477

Recuperado de: Sage Premier

Kar, Ashutosh; data, Paratyay Ranjan

Logistics Cost Dynamics in International Business: A Causal Approach

En: Foreign Trade Review Vol 55  Issue 4 nov 2020 pp. 478-495

Recuperado de: Sage Premier

Pant, Pushpesh; Vishal, Hari; Sarmah, S. P.

Does Disruptive Event Affect Supply Base Size: Evidence from an Emerging Economy

En: Foreign Trade Review Vol 55  Issue 4 nov 2020 pp. 496-510

Recuperado de: Sage Premier

Sinha, Deepankar; Bagodi, Virupaxi; Dey, Debasri

The Supply Chain Disruption Framework Post COVID-19: A System Dynamics Model

En: Foreign Trade Review Vol 55  Issue 4 nov 2020 pp. 511-534

Recuperado de: Sage Premier

 Dirección de Negocios

Business Horizons Volume 64, Issue 4, July-August 2021 (Acceso a Abstract)

Vincent, Vinid U.

Integrating intuition and artificial intelligence in organizational decision-making

En: Business Horizons Vol. 64, Issue 4, July–August 2021, pp. 425-438

Recuperado de: https://doi.org/10.1016/j.bushor.2021.02.008

Gottfredson, Ryan K.; Reina, Christopher S.

Illuminating the foundational role that mindsets should play in leadership development

En: Business Horizons Vol. 64, Issue 4, July–August 2021, pp. 439-451

Recuperado de: https://doi.org/10.1016/j.bushor.2021.02.009

Brunzel, Johannes

Making use of quantitative content analysis: Insights from academia and business practice

En: Business Horizons Vol. 64, Issue 4, July–August 2021, pp. 453-464

Recuperado de: https://doi.org/10.1016/j.bushor.2021.02.010

McGrath, Lucie Klarsfeld; Kayser, Oliver; Dalsace, Frédéric

Mindset drives success: Selling beneficial products at the base of the pyramid

En: Business Horizons Vol. 64, Issue 4, July–August 2021, pp. 475-487

Recuperado de: https://doi.org/10.1016/j.bushor.2021.02.012

Gabrielova, Karina; Buchko, Aaron A.

Here comes Generation Z: Millennials as manager

En: Business Horizons Vol. 64, Issue 4, July–August 2021, pp. 489-499

Recuperado de: https://doi.org/10.1016/j.bushor.2021.02.013

American Journal of Economics and Business Administration 2020 Vol 12 issue 1   (Acceso a texto completo)

Cappiello, Antonella

The Digital (R)evolution of Insurance Business Models

American journal of economics and Business administration 2020 Vol 12 issue 1 pp. 1-13

Recuperado de: Directory of Open Access Journals

Federico, Domenica; Milioli, María Adele; Notte, Antonelle; Poletti, Lucía

Financial and Social Inclusion and Financial Sector Development: An Outline in the EU28

American journal of economics and Business administration 2020 Vol 12 issue 1 pp. 14-35

Recuperado de: Directory of Open Access Journals

Shanmuganathan, J.; Thiriveni Sripriya, S.

A Study on Standardization of Training Process in Titan Industries Limited- Precision Engineering Division, Hosur

American journal of economics and Business administration 2020 Vol 12 issue 1 pp. 36-41

Recuperado de: Directory of Open Access Journals

De Mergelina, Pablo

Effects of Renewable Energies and Big Data on the Biggest Spanish Energy Power Companies’ Business Models

American journal of economics and Business administration 2020 Vol 12 issue 1 pp. 42-48

Recuperado de: Directory of Open Access Journals

Ouédraogo, Ernest; Ouédraogo, Ibrahim; Lompo, Emmanuel

Political Instability and Firm Performance: A Microeconomic Evidence from Ivory Coast

American journal of economics and Business administration 2020 Vol 12 issue 1 pp. 49-55

Recuperado de: Directory of Open Access Journals